what is Off page SEO?
SEO as whole is a broad spectrum topic. Off Page SEO Optimization is based on activities you can do outside the boundaries of your website. Anything that takes place outside of your website and contributing to your ranking is considered Off Page SEO: social media marketing, influencer marketing, mentions (direct or indirect), guest blogging (sometimes black-hat), so on, so forth.
Also referred to as off-site search engine optimization, this type of search engine optimization gives search engines a glimpse as to how people and digital entities across the Globe and Internet read your website’s overall features. Off Page SEO rhymes with words like link building or promotion activities, yet the whole thing isn’t just about links, but about a whole lot more. We’ll expand on it a bit later on.
few tips on off page sEO optimization
1. links links and links
Link building is the most popular marketing technique deployed by professionals all over the world. It’s the most desired outcome of all – ok, to some extent. It is so important that, even though Google suggests that content is the #1 ranking factor, it’s often preferred by the masses over the principle of crafting and providing quality fresh content. Yet, content is still contributing a lot to your linking strategy.
Three main types of links populate the web:
- natural links: a user/customer/reader knows the content on your page and has a positive view over your services, and links to your business as a sign of trust, appreciation, and endorsement;
- manually build links: gained through direct link building efforts; wilfully asking customers to link to your product, or influencers to share your content;
- self-created links: when posting your website link in comments a.k.a. comment signature, or in web directories, forums, press releases etc (most of them enter in the black hat category)
2. Social media as a tool of impact
You need to win your audience in order to make Google (or any other search engine) like you and rank you high. Especially when mentions of your brand can count as links, as we previously mentioned.
Facebook, Twitter, Reddit and Instagram are the buzzwords of the day. They’ve never been so successful and strong in their entire existence. They surely know how to engage people, provide them with the means to be inspired and cheered up, serve them the friends they need (although, most of the times, available only in the virtual world), serve them the share and likes they so much crave for. However, brands and online marketers seized the moment and saw in these social platforms the best playground for brand advocacy and promo.
Find more statistics at Statista
3. RSS Feed Subscription Box - the saviour
It’s better to have fewer subscribers that visit your site on a regular basis, than a multitude of one-time visitors. This is why all more or less reputable blogs and brands provide an RSS subscription box on their walls. RSS is short for Rich Site Summary. RSS boxes/stream RSS/channel RSS, or better known as subscription boxes, make page information available in XML format. People are drawn to the trigger-word “subscribe” and leave their email address to receive information without having to proactively search it on the web.
By using this type of contact form, you not only enrich your contact and subscriber agenda but also have an intrigued recipient. Such recipients can send and communicate your company updates, news, blog post etc. You can opt for this Google Feedburner to increase your Off Page SEO results.
Previously on Off Page SEO optimization, leaving a comment on the other blog with a link back to your website was key. This was a fast and simple way to get more backlinks. That is until the strategy was abused and Google decided that irrelevant comment backlinks are useless.
You might be thinking that blog commenting is no longer meaningful, but there are many reasons to keep commenting on blogs, as long as you’re doing it in the right way and with the right audience. It will help you build a relationship with the blog owner and other commenters.
5. Forums - posting is still vibing
Forums are a great place to promote your website and that’s obviously part of Off Page SEO techniques. Quora, Reddit, Yahoo Answers, eHow are the most important hubs from where one can gain a lot of actionable info and authentic answers to their questions. Forums are a great playground to get to meet your peers and have a chat with them on topics of interest to you.
Similar to blog commenting or guest blogging, it’s good to mention your brand, but avoid to do it bluntly. First provide some actionable info on the specific topic and then, if relevant, fit your brand between the lines. These Q&A platforms are true gold mines but they have to be won first, by using the right words, tone, and style when posting a contribution. Make it relevant and transparent. Especially when these mediums can bring you a lot of organic traffic to your website, and if lucky, conversions.
Make sure to create a complete profile along with an anchor in the signature so that whenever you comment the signature displays along with your anchor. For Off Page SEO optimization try to search on forums that offer do-follow links.
6. Social Media Influencers and off page sEO
Add a community-driven section to your article and reach out to well-known influencers in your niche via Buzzsumo and request that they provide their valuable insight via feedback, quote, or a review. Add some context to their quotes and highlight them in some way.
Once the content publishes, ask them to share it within their circle. People love to know what influencers think about things.
In this way, you can build relationships with influencers and leverage their authority to increase your own.
7. Videos and Images - Digital content that drives rankings
People like the visual appeal, even if it means to play something else and they just witness it. Manipulating this fact for for Off Page SEO is greatly beneficial. That’s why augmented reality is a massive hit nowadays, with Snapchat, Instagram, and Facebook incorporation motion visuals projected onto the real world and driving people crazy with fascination. And all this AR is connected to video and image.
Off Page SEO is about getting attention to your website thanks to outbound activities, unrelated to your page contents. Hence promote your business through videos, podcasts, infographics, quotes etc. Just take the example of Tasty by Buzzfeed or Tastemade. They’re rolling out videos like crazy and people love it, love it, love it. I bet they get more likes, shares, and bookmarks than some blog post published by someone really good at SEO and digital marketing.
Is it important for marketing?
Off Page SEO is a key component of Search Engine Optimization. SEO as a whole is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.
how long does it take to work?
Only Google knows exactly how its algorithm works. They do release updates, and there are a few lists out there of the most crucial ranking factors.
The truth is that Search Engine Optimization takes as long as it takes – that might be weeks or even months, depending on your strategy. Off Page SEO will take just as long; same to assume. If someone else does something just a tiny bit better, you might get bumped off the top of the SERPs.
Off Page SEO has its own importance, but don’t forget about the on-page SEO activities. No matter how strong your off-page is, without proper On Page SEO you may not get a higher ranking in SERPs. You need to have a fast loading website, and hosting curated for search engine optimization can help you there.