Paid Ad Campaigns In Sri Lanka

Paid ad campaigns are getting more and more popular among business owners around the world. It is an effective and comparatively economical way to reach your customers. MALIBU PIXEL will help you identify what these campaigns are and the benefits? Let’s find out.

What are Paid Ad Campaigns?

It is paid online advertising and is a method where advertisers bid for search engine, platform, and network advertising. This is done in order to bring more traffic to your website and is called Pay-Per-Click or simply PPC advertising. There is another way a publisher charges for your digital ads. That is for visibility. In other words, you pay for impressions. These channels are focused on awareness or views like display ads and OTT (Over-The-Top advertising that gives you access to video content through internet streaming).


How Does It Work?

Actually, it is no longer just getting your advertisements on the first page. You now have a wide range of choices when it comes to advertising online, like social media and many other platforms, too.
Companies pay search engines or website owners every time their ads are viewed by anyone. Or you may pay the publisher for impressions, as the case may be.
It’s like a real auction. Companies bid for advertising spaces provided by publishers. The price is higher for spaces with better visibility. And they have a good demand and sell quickly. On the other hand, spaces that are less visible are cheaper and are in less demand.


What are Its Benefits?

Paid ad campaigns have many benefits and some of them are listed below. However, to get the maximum results for the money you invest in paid marketing you have to use it wisely.


Gets immediate traffic

You can have an account on a search engine advertising or social media platform and run your ads, provided you already have a website, mobile app or social channels. This way your advertisements will reach new prospects and thus help increase sales.


It’s economical

Paid ad campaigns are affordable and also you can set your budget limits. This allows you to control your expenditure and not waste your hard-earned money.


You can target your specific audience

When your ads are viewed by your target audience you get more positive results. You are paying only for customers who are likely to buy your products and services.


Good for brand awareness

Your brand will be well-known and when you place ads on Google and FB etc. you can compete with similar products and services on the market. This is the best way to let people know about your brand even if it is just in its initial stages. In fact, it is a great way to advertise for small businesses. Though they are small physically, they can be big online.


Easier to rank than organic search

This is good for new businesses. While a website takes some time to rank organically paid digital advertising can get you more traffic immediately.

Keep reading to be knowledgeable about various types of paid digital advertising. You can also know about the development of strategies for paid ad campaigns.




What Are Its Main Types?

There is a selection of platforms for paid digital advertising. FB, Google Ads, Twitter, and Instagram are some of them. And on these platforms, you can select one or more of the following ways to advertise your products or services.


Search engine marketing

These ads appear when people use search engines like Google. This is a popular way of paid advertising.
Search engines target searchers based on what they search. Your ad will be on the first page of the search engine results page. And you will be paying per click (PPC).



This makes prospects who have already seen your products but have not purchased them revisit your site.

The searcher has shown some interest in your product but has not yet bought it. So, now you are always reminding him that the product is still available if he decides to buy it.


Display advertising

This type of advertising uses images or videos, and text. They promote brand awareness. They are on search engine partner websites. These are usually banner ads and are generally pay-per-click. They give you the opportunity to get your brand stuck in the minds of people.


Shopping advertising

Shopping ads make it easy for people to find your products on Google. You can see these ads just under the search bar. The searcher can see details like the name, price, etc. as well as the product image.


Social media advertising

Social media advertising is quite popular with advertisers. These ads are placed on platforms like Facebook, Instagram, etc. You can select whether  you want PPC or impressions-based advertising on social media. Without targeting based on search terms you can target based on the interests and demographics of searchers.


Podcast advertising

This is becoming more popular and is an effective way to advertise your products. They target the audience specifically. You can advertise in two ways. Either you can select an individual podcast to advertise or distribute your ads to a network of podcasts through a third party.


How to Develop A Paid ad campaigns Strategy?

You should have a plan before you invest in paid ad campaigns. Make sure to consider the below when planning:


Have a goal

It is important to know what you want to achieve through paid ad campaigns. It is only when you have a goal that you can take the first step to reach it.


Target your audience

Have an idea as to what type of prospects you are going to target. MALIBU PIXEL, as a digital marketing agency in Sri Lanka, have performed sufficient market data research to set up various audience segmentations to help you effectively.


Your budget is important

Decide how much you are going to spend on advertising. This will help you not to overspend and also have a sufficient budget


Select channels

This will depend on your requirements as well as your budget.


Review and refine

You can access and analyze data from your PPC strategy. That means you can use these details to optimize results.


Well-planned paid ad campaigns campaign can achieve great results and do wonders for your business! We at MALIBU PIXEL are well versed with paid ad campaigns – Why not give it a try?